So, the allure and mystery remain through the abstract design and colors do all the talking. Related: How To Pick The Right Complementary Colors For Your Logo This approach is particularly suited to brands that want to cover a lot of ground through their logo but don’t want to seem spell it all out. Using different colors or different shades or tones of the same colors, multiple aspects of a brand’s personality and message are covered. However, we also see enough complementary and monochromatic mixes in abstract logos to know that contrast is not the only way to go.įamous logos that sport two tones in their brand designs are Target, Spotify, and Adobe.Ībstract logo designs in three different colors/shades are quite close to their abstract art roots. Most of the time these two colors will be a contrast of each other in the true abstract traditions. With the choice of two colors, the designers’ work becomes somewhat easier as they are able to add layers of meaning to the abstract logo work. So icons, shapes, and forms are designed in abstract galore but with single color choices in logo design, it is made sure that the design sends a single and solid brand message.įamous examples of this approach in commercial work are Chanel, Nike, and Mitsubishi. One of the reasons behind this is to keep the design as concise and easy to understand as possible. Therefore, while abstract art has always been fearless, adventurous, and challenging, we see designers taking a minimalist approach in their color choices when creating abstract design. The minimalism approach has heavily influenced the world of logo design and abstract logos haven’t been immune to it. In this piece, we are going to share the different styles of coloring that logo designers use when creating abstract logo designs. Therefore, smart abstract logo designs make bold and confident color choices to ensure that the vagueness of forms is made understandable with the clever use of colors. The purpose of a logo is to send clear and concise messages to the audience and encourage them to create an association with the business/brand. This last part is especially crucial in logo designing. It fills the void of literal meaning, provides understanding where the audience may feel confusion, and renders the complicated design deceptively simple to understand. As the human mind understands its surroundings through various visual cues – one of them being shapes and forms – abstract design makes the use of this cue quite complicated. In the abstract logo design universe, the function of colors becomes ever more important. We associate certain feelings, emotions, and messages to the colors in the world. Due to common human experiences and conscience, we all automatically understand what a certain color is trying to say. Colors contain certain inherent properties and psychological meanings that do not need any explanation on the part of the artist or the audience. In the arsenal of designers, one of the most potent tools that play a central role in the communication of the said message is color. Every piece of art or design ever created is always intended to send a message.
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